Small is beautiful, and it’s the perfect size for many of us. You don’t have to strive for huge numbers in revenue, customers, or employees just to stroke your ego or live up to some sort of startup wet dream*. Many people in the entrepreneurial world also call it a “lifestyle business.” This could be a freelancer or one-person shop, a solopreneur with an assistant, or a small business with five or fewer employees. When I think of small business, I think of a range of companies like local bakeries, home builders, independent clothing shops, restaurants, web design companies, marketing agencies, and yoga studios.
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